Chromo-suggestions

Behind the colors

Usually we don't care about them too much, but colors have a great influence on our psyche.

In advertisement, places, business and many others fields, colors are used to send subliminal messages, acting on people's psyche and manipulate their behaviours in an indirect way.

For example, we can see that in fast food reastaurants there are very bright colors, most of all RED; this color is very important because, according to chromotherapy, it vehiculates messages of excitement, passion, vitality and fastness; here the hidden purpose is that of accelerate the movements of the customer to make room for another.

A McDonald's interior, full of red to make the customer consume faster.
http://blog.catapulta.it/tag/lavoro-mc-donald

From the other side, we can see that in places where you need to be calm and relaxed (hospitals, waiting rooms...), the main colors used are BLUE and GREEN; these are colors of nature, relax and slowness.

In hospitals and waiting rooms the main colors are blue and green, in order to calm down the patients.
http://www.ambulatorioveterinariobelgrano.org/galleria/index.html

Slow COLOR movement

Slow Color & DESIGNatural & for conscious comfort ™

The interesting thing about Slow Color Movement, is how in today’s fast paced world, it teaches you about being patient with yourself. Be it either to see how the colors will reveal themselves slowly, as the natural fabric dries, to just waiting for the natural dyes to boil slowly and not in a flash.

With a need to increase awareness about the consumers about the problem with synthetic dyes and the benefits of natural dyes, the SlowCOLOR movement looks to change perceptions and attitudes among consumers and the incumbents in the apparel industry in order to preserve and sustain natural dyeing traditions around the globe.

http://www.slowcolor.org/

http://www.crowdspring.com/project/2286725_designatural-the-slow-color-movement/details/ 
 

Spray paint art

A Fast Art for a Fast Society

Spray paint art is an artform using spray paint, traditionally on posterboard, but can be done on any non-pourus material such as wood, metal, glass, ceramic or plastic. It differs from graffiti art in that graffiti is performed on buildings, trains and the like, as opposed to more traditional art surfaces.

The artist will start by creating a mental layout of how they want their picture to go. They need to keep in mind: where objects will go (such as planets, trees, mountains, stars, haze, water, etc.), what colors to use, how fast they need to paint (if it’s hot out, the paint will dry faster so you need to work faster) and finally which tools and methods to use.

http://www.youtube.com/watch?v=0CFPg1m_Umg 
http://en.wikipedia.org/wiki/Spray_paint_art